Concept build
Willowmere Dental Studio
Fictional practice — built by us to show the standard, not a client.
A complete four-page dental site, clickable end to end. We built it because a new agency's client list is short, and we'd rather show you a finished build than a mockup. Everything on it works the way it would for a real practice.
What's actually built — and what it's worth
The homepage puts a first-visit price on the table instead of hiding it. Which means the practice stops fielding the price call it can never win on the phone — people who were never going to book at that number leave before anyone's time is spent, and the ones who stay are pre-sold.
The services page answers the questions people usually ask on the phone. Which means the front desk gets those hours back: the same twelve questions, answered once on a page, instead of twelve times a week by whoever picks up.
The booking flow is a short request form — who you are, new or existing patient, anything the practice should know. Which means a patient books at nine at night, from the couch, on the evening they decided to deal with it. Monday morning starts with appointments already on the book rather than a voicemail queue to work through.
The before/after comparison slider is a real control — drag it, or move it with arrow keys — and it refuses to fake results: with no real patient behind a fictional practice, the "before" half is the same photo colour-graded duller, labelled as exactly that.
The booking confirmation says plainly that nothing was sent, because this is a demonstration.
This is the same standard every site we sell is built to. The practice isn't real. The build is.
Click through it yourself
Screenshots flatten a site. The whole thing is live — every page, the slider, the booking flow.
Visit the full site ↗