We come out and film your actual work. We drive to your shop.

Yes. That's the part that works — people hire the person, not the logo, and a stranger's face does nothing for you. If being on camera is a hard no, this isn't a fit, and we'd rather say so now than take your money for six months of clips nobody responds to.

We agree a real number up front — once a month, twice, whatever fits your work — and put it in writing rather than saying 'regularly'. Turning up steadily beats a big burst: four shoots over four months does more than four in one week and then nothing until spring.

Shoots happen around your real work. We film the job you're already doing, not something staged. It adds a camera to your day, not a task to your calendar.

Us, directly. The same two people who shoot it also edit it and post it — no freelancer managed from a distance. That's part of why it feels like one voice, not outsourced work.

You could, and for some things you should — we use it for drafts ourselves. What it cannot do is stand in your shop. In a study of over a million TikTok posts, ones carrying the platform's AI-generated label got about 7% less engagement than posts without the label that got the same number of views, and viewers rated the person behind them as having put in less effort. That last part is the whole finding: what gets punished is visible lack of effort, not the tool. Nobody hires a cabinet maker because his captions read well. They hire him because they watched him build something.

Two numbers: one payment up front to work out what's worth filming and plan the first few months, then a monthly fee that covers the filming, editing and posting. The monthly depends on how often we come out — twice a month costs less than every week — so we price it after we've agreed a schedule.