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Real build

A cabinetry shop's full website, built from scratch

Built for a real cabinetry shop — branding withheld until their launch.

A complete multi-page site for a working custom cabinetry shop, clickable end to end. The client's name and identity are held back until their site goes live — everything else is exactly what we built. These screenshots are the actual build, not mockups.

Homepage — hand-drawn hardware and blueprint motif, real shop photography, and a system-aware light/dark mode.
Homepage — hand-drawn hardware and blueprint motif, real shop photography, and a system-aware light/dark mode.
The contractor path — a builder specs out every cabinet on a job (type, size, wood species, finish color) and it lands as a real quote request.
The contractor path — a builder specs out every cabinet on a job (type, size, wood species, finish color) and it lands as a real quote request.

What's actually built — and what it's worth

Eight pages, split into a homeowner path and a contractor path. Which means the two kinds of buyer stop competing for the same page: a homeowner reads about kitchens without wading through trade terms, and a builder gets straight to specs without being sold to. Both arrive at the shop already knowing whether they're a fit, so the calls that come in are shorter and further along.

The gallery is real project photography and the copy reads like the trade. Which means the shop stops having to talk people out of a stock-photo impression of who they are — the site is doing the qualifying that used to happen in the first fifteen minutes of every call.

The piece worth clicking is the contractor spec builder. A builder lists every cabinet on a job — type, size, wood species, finish colour — and the whole spec arrives as a priceable quote request. Which means the shop quotes an actual job instead of calling back a voicemail to ask what the job is. One round trip instead of four, and a builder can do it at eleven at night when he's actually looking at the plans.

This is real client work, not a portfolio piece. The shop exists. The branding stays theirs, so it stays off our site.

The contractor quoting page, with a job being specified line by line.
The contractor side: a builder specs the whole job here and it reaches the shop priced.

Click through it yourself

Screenshots flatten a site. The whole build is live — every page, the gallery, the contractor spec builder.

Visit the full site ↗

Want this for your shop?

The call costs nothing and obligates you to nothing. Tell us how customers find you today and we'll tell you what a build like this would change — and what it wouldn't.

Start the conversation